popina swimwear
brand campaign
Lulu and Willie, owners of Popina Swimwear wanted to create a campaign that could take all of the things the people of Portland talk about amongst one another in person, and bring it to social media and cable to spread the word even further. The most well known and beloved swimwear shop in Portland, having grown almost entirely by word of mouth, now has a major presence on the internet and on cable TV.
Through the campaign, they share they brand story with fans as well as have two commercials for cable to stay top of mind and bring in new customers.